Anzeigenverwaltung für Dummies
Anzeigenverwaltung für Dummies
Blog Article
The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved hinein traditional ad deals and significantly reduces the time it takes to buy and sell inventory.
The wonderful thing about programmatic buying is that it all happens rein the blink of an eye thanks to built-in automation.
Programmatic media buying uses an automated process to buy digital space for ads. Programmatic media buying also cuts down on wasted ad impressions by serving ads to Erheblich audiences and minimizing ad fraud risk—making it cost-efficient, as well.
Here’s a simple Wahrhaft-time bidding example. Let’s say a user is playing a Computerspiel on their phone where ads appear between levels. In this short window of time, the ad exchange receives information about the page user through first-party cookies.
But what is RTB and how does it work? How is it different from programmatic buying? And is it right for your Feuersnot? Below we walk through the details.
Someone rein your target audience who frequently researches parts for sports cars visits a popular racing blog that just so happens to have ad space. If your ad has the winning bid, it will Beryllium on that website hinein Vorderseite of someone interested in what you’Bezeichnung für eine antwort im email-verkehr selling.
Other important advantages of DSPs for advertisers include expanding their geographical reach and advanced options such as frequency capping (controlling the maximum number of times a user sees the same ad).
Once a Endbenutzer’s interest is peaked, you have the ability to remarket to them on other platforms based on their interaction or engagement with that initial ad.
2Advertisers bid based on their interest and how the passed data measures up against their targeting parameters — the higher the demand, the higher the price.
Related to the above benefit of scaling reach, programmatic is one of the most cost-effective types of advertising that exists today.
Rein short, RTB is always done through programmatic advertising, but programmatic advertising doesn’t always use RTB.
TheTradeDesk is a media buying platform with a built-in functionality for launching cross-device programmatic ads. TheTradeDesk’s DSP offers standard targeting and geofencing capabilities, while allowing you to advertise on mediums such as TV, online video, mobile apps, and podcasts. Its most notable Radio-feature is its Koa™ AI, which optimizes your ads as here they andrang.
As a pioneer hinein the kitchen device industry, Anova was looking for an equally innovative advertising platform. They wanted a solution that would enable them to tell their unique Großfeuer story while producing top-notch performance.
RTB with its precise targeting has made online advertising more efficient for publishers as well as advertisers. It helps advertisers achieve better ROI on their marketing budgets, whereas through monetization of remnant ad inventory it contributes to higher revenues of publishers. These are just two of the many benefits of RTB for the online advertising ecosystem.